Open wide: It’s time to talk about dental care

Millennial pet owners are hungry for data about their pets’ dental needs, according to the Merck-Unfenced Pet Owner Paths research, which looks at the steps pet owners take when making decisions about their pets’ health. Here’s where they’re getting their information—and how you can influence them.
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Feb 03, 2018
By dvm360.com staff

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Data: Pet owners on nutrition, preventive health, pain

Whose job is preventive health? How often do young pet owners turn to nutrition to solve their pet’s pain problems? Dive into the new data from The Pet Owner Paths research.
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Aug 18, 2017
By dvm360.com staff

Nutrition: When a pet’s in pain, where do pet owners turn?

Older dog owners value pills over special diets when it comes to management of their pets’ pain. Will a new view on the importance of nutrition in managing pets’ medical conditions be a growing trend among America’s veterinary clients?

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For those of us in the Animal Health Industry: Millennials are our future and the future looks good

Not to mention that the future is already here: millennials are the largest pet owner segment today.

The APPA’s 2017-2018 National Pet Owners Survey shows millennial pet ownership has officially surpassed baby-boomer ownership by three percentage points to now account for 35 percent of all pet owners.

According to a quote in Pet Business magazine, “This is a very passionate, active and connected group”, says Bob Vetere, president and CEO of the American Pet Product Association, “and it’s been very exciting to see the ways in which our (pet retail) industry is working to meet the demands of this powerful demographic.”

And millennials are just the beginning…Gen Z is on their way; and it isn’t only younger generations. Technology driven behaviors are changing among all generations. For instance, according to a 2016-syndicated research study conducted by Multi-sponsor Surveys, Inc. on Pet E-Commerce, 46% of pet owners 50-64 years old and 56% of pet owners 35-49 years old have increased online shopping for pet products in the previous 12 months.

Continue reading “For those of us in the Animal Health Industry: Millennials are our future and the future looks good”

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Exclusive report: New study reveals insights into pet owners’ purchasing decisions

A new study of pet owner behavior has found important differences in the ways millennial pet owners make decisions about their pets’ care compared with older pet owners—and how and when both groups decide to involve a veterinarian.

The Pet Owner Paths research, sponsored by Merck, Unfenced (an animal health creative agency) and Kynetec (a market research firm), looks at the specific steps pet owners take when making decisions about their pets’ health. The research was released exclusively to dvm360.

In addition to looking at younger versus older pet owners, researchers examined decision making by product category (including dental, dermatology and pain), differences between dog and cat owners, differences when a pet is sick versus when it’s healthy, and more.

Continue reading “Exclusive report: New study reveals insights into pet owners’ purchasing decisions”

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